Baton Rouge is the new frontier of development in the state of Louisiana and few places can compare to the demographics of Highland Park Marketplace. The community has seen steady growth during the last ten years with an incredible population increase as a result of the 2005 hurricane season. Other neighborhoods are now in the development stages around the site with a multitude of single family, townhome and multi-family sites now being planned. The local job market continues to expand at the greatest rate in the state.

Highland Park Marketplace is located at the Highland Road interchange of Interstate 10 between the Santa Maria Golf Community and plush Country Club of Louisiana/Highland Road residential areas as well as being the gateway to the rapidly expanding residential market of northern Ascension Parish. The center has been designed by CMH Architects of Birmingham in an open air/lifestyle format emphasizing a walkable environment with attention to personal scale. The unique environment will cater to the neighboring upscale residents with shopping, restaurants and second floor office space.